How to do keyword analysis is a crucial part of any website build or design for small (SME) business. Getting it correct the first time will provide vital leads, and save time. The following information will cover free tools, the easiest process, and competitor research needed to be visible in the SEO arena.
- Keyword research and analysis for site structuring based on your site’s age.
- Research competitors to be realistic in the selection of SEO specific long-tail keywords.
It’s not about getting visitors to websites but attracting the correct visitors. Ask yourself some simple questions like are the search engine optimisation key phrases relevant to the content on your site, will the visitors find what they are looking for once on the website, and finally will there be sufficient (ROI) return on investment?
Below are some free keyword research tools to benefit small business in the UK
Many companies struggle on how to do keyword analysis through confusion, but by using these free SEO tools underneath, it will show keyword search volume for best optimisation practices in 2018.
- Before you write any content it’s best to learn how to conduct keyword research through various free search term tools to find relevant keywords, synonyms and LSI words to use.
- Use the keywords and search to find your competitors, be realistic. If you are a new business with a new URL the chances of outranking others will be slim using “Broad search keywords” For example, let’s say you have a website design company, using “website design” may be too competitive, but using long-tailed keywords would be better for example ” Web design company Bristol”