Off-Site SEO is a process of increasing your company’s presence (visibility) online and offline. It’s like a unique footprint.This is done via off-site strategies to include content, business relationships, and back-links helping Google see trust and authority. It is suggested that both onsite, and offsite are done together, doing one or the other is not good SEO practice in today’s digital environment.
Off-site SEO (optimisation) gives Google a firm understanding of how everyone else sees your website. References or links are needed from other high-quality sites and mentions via social media sites like Facebook, Twitter. Quality sites are bookmarked by other users because they provide relevant quality and unique information.