Advertising On Google

Google Advertising, also known as Pay Per Click (PPC), Search Advertising and Google AdWords, is a paid platform used to advertise on Google’s Search Engine. When managed properly, Google Advertising can be an extremely powerful digital marketing tool for promoting your business. Google Advertising works like a fishing net. It targets people who are searching for products that are the same or similar to products you offer. The core focus of Google advertising is to increase traffic to your website and generate new leads for your business.

 

What Do I Need To Consider When Creating A Google Campaign?

There are many things to consider when creating a Google Advertising Campaign. To begin with, you need to plan what products you are trying to push and how valuable they are. The value of the product needs to be considered because Google advertising is based on a bidding platform.

When a user searches for a key phrase or keyword on Google, relative AdWords advertisements appear alongside organic results. AdWords ads are driven by keywords and key phrases. Therefore, the keyword research stage is an essential part of successful advertising on Google.

Keyword research consists of researching the best keywords to use in a campaign. The purpose is to identify words that are relevant to a website and also have a high amount of traffic associated with them. We can see this data through Google Advertising Tools.

Another essential consideration is the size of the area you are targeting. If you try to spread your campaign too thin you may not have the budget to rank towards the top of Google’s search results. If you restrict your area too much you will miss valuable traffic. Once you overcome all of the above you can begin to create a Google Campaign.

Did you know?

A recent study determined that 93% of all website traffic is generated by Google!

Using Google Advertising For Local Promotion

Pay Per Click Advertising is a great marketing strategy for small business. This is due to its versatility and precise targeting. By using simple demographics and Geolocation you gain the ability to target a small, precise audience for your product. Coupled with this, is the fact that you only pay when your advert is clicked on, therefore, you get the most out of your budget.

Another benefit of using Google Advertising is that you are placing your advert in front of people who are searching for services or products that you offer. Because Google AdWords is keyword driven, you are only trying to convert customers who need your products or services.  The key to successful PPC advertising is appearing under the right keywords at the right time. With Search4Local’s professional team of advertising specialists, we can achieve this for you.

map marker icon on map blue background graphic
map marker icon on map blue background graphic

Using Google Advertising For Local Promotion

Pay Per Click Advertising is a great marketing strategy for small business. This is due to its versatility and precise targeting. By using simple demographics and Geolocation you gain the ability to target a small, precise audience for your product. Coupled with this, is the fact that you only pay when your advert is clicked on, therefore, you get the most out of your budget.

Another benefit of using Google Advertising is that you are placing your advert in front of people who are searching for services or products that you offer. Because Google AdWords is keyword driven, you are only trying to convert customers who need your products or services.  The key to successful PPC advertising is appearing under the right keywords at the right time. With Search4Local’s professional team of advertising specialists, we can achieve this for you.

search4local new logo large

So Why Choose Search4Local?

Search4Local is a digital marketing agency in Exeter that specialises in AdWords PPC campaigns. Here at Search4Local, our AdWords experts will take care of the whole process for you. We are accredited Google Partners with over 100 years of collective marketing experience. Furthermore, we strive to stay one step ahead by developing new marketing strategies and optimising campaigns in any way we can.

With regular reporting, you can keep track of how your campaign is performing. In addition, we are always just a phone call or email away if you require any up-to-date information about your campaign.

Our AdWords Experts will tailor your advertising campaign to your business and needs. We don’t use software to determine our adverts and keywords – everything we do is bespoke. As a result, our PPC campaigns offer more flexibility and more care is put into creating your Google Advertising Campaigns.

Bespoke Advertising Campaigns

All our Google Advertising Campaigns are bespoke and built around our customers’ requirements. This means the customer can choose what keywords they compete for, where they compete and when they want to push certain products. This is then optimised by looking at previous trends and data. We can see what users are looking for and when they are looking for it. As a result, we cater our campaigns to these spikes in traffic.

hand with marker writing ppc red yellow blue banner graphic
hand with marker writing ppc red yellow blue banner graphic

Bespoke Advertising Campaigns

All our Google Advertising Campaigns are bespoke and built around our customers’ requirements. This means the customer can choose what keywords they compete for, where they compete and when they want to push certain products. This is then optimised by looking at previous trends and data. We can see what users are looking for and when they are looking for it. As a result, we cater our campaigns to these spikes in traffic.

Google partner search ads logo

Trusted Google Partners

At Search4Local we are certified Google Partners. This means we have demonstrated exceptional quality in managing Google Advertising Campaigns for clients. Furthermore, it is evidence that we have shown a wealth of knowledge using the Google Adwords platform through completing the Google Certification Exams.

On-Going Optimisation

Creating a Google Advertising Campaign is one thing. However, once the campaign is running it then needs to be optimised and amended in order to stay above the competition. We provide the much-needed analysis of any campaign to ensure it continues to work effectively and efficiently. Campaigns that are left to run without any analysis and optimisation can become rusty and will fail to perform well under increasing rival activity and changes in consumer habits.

Throughout each month we look to improve our Google Advertising campaigns by refining search terms to the most relevant and removing expensive inefficient keywords. We aim to have your Google Advertising Campaign improving month by month to keep you ahead of your competition. Using our keyword research tool, we can also find what keywords your competitors are ranking for. This data will help us find more successful new keywords to target.

target keywords banner graphic on brick wall
target keywords banner graphic on brick wall

On-Going Optimisation

Creating a Google Advertising Campaign is one thing. However, once the campaign is running it then needs to be optimised and amended in order to stay above the competition. We provide the much-needed analysis of any campaign to ensure it continues to work effectively and efficiently. Campaigns that are left to run without any analysis and optimisation can become rusty and will fail to perform well under increasing rival activity and changes in consumer habits.

Throughout each month we look to improve our Google Advertising campaigns by refining search terms to the most relevant and removing expensive inefficient keywords. We aim to have your Google Advertising Campaign improving month by month to keep you ahead of your competition. Using our keyword research tool, we can also find what keywords your competitors are ranking for. This data will help us find more successful new keywords to target.

Stack of analytical report files

Monthly Reporting

For any business owner or marketing executive, knowing how your PPC campaign is performing is essential. We provide regular monthly updates which are emailed directly to our customers. These reports contain valuable information such as the keywords you have been found for, the adverts that are performing best and the average position of your advertisements. The report also shows how many impressions (times your adverts have been shown) as well as the number of clicks you have received. This can also be used to allow you to optimise your campaign if you are trying to reach a new area or looking to push a new product.