How Can Search4Local help with Digital Marketing?

We are a digital marketing agency based in Exeter, Devon. Highly experienced in digital marketing channels, we can develop and manage a robust digital marketing strategy which will raise your business profile within your target demographic. Whether you want to target one digital marketing channel, or have a multi-channel marketing strategy in mind, we can help.

Here at Search4Local digital marketing agency, in Exeter, we employ experienced and knowledgeable digital marketing experts. Therefore, we have the expertise to develop, implement and manage your digital marketing campaigns. We are a Google Partner, and also Facebook Blue Print Certified. Furthermore, we have graphic designers who provide high quality design services.

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We believe in transparency, therefore, we report on campaigns every month, so you can track the progress of your campaign. Part of our ad campaign management process includes identifying new ways in which to maximise the reach and the effectiveness of the campaign

Our aim as a digital marketing agency, is to deliver high quality advertising campaigns that deliver results. With so many satisfied customers across the South West, why not contact us to see how we can help you?

We have regional marketing consultants covering the South West, including; Torquay, Plymouth, Devon, Tiverton, Taunton, Somerset, Weston-super-Mare, Bristol, Cardiff and South Wales. So, wherever you are in the South West or Wales, we can come to you.

What are Digital Marketing Channels?

There are a multitude of digital marketing channels available. As technologies and trends change, more digital channels emerge. Today, the most popular digital marketing channels include:

Search Engine Marketing
Social Media Platforms
Video Sharing Websites and Apps
Pay Per Click Advertising
Emails
Digital Display Advertising
Blogging
Viral Campaigns

How Much Does Digital Marketing Cost?

The cost of digital marketing varies. You don’t always have to pay for digital marketing as you can post, share and email for free. However, it is worth noting that any digital marketing activity which does not involve a fee, will be time consuming. So, you need to place a value on the amount of time it takes

Paid Digital Marketing

Paid for digital marketing activity varies depending on the digital media you are using. Formats of paid for digital marketing are usually more flexible than traditional advertising media such as newspapers or billboards. In addition, digital marketing is a lot more cost-effective than traditional advertising channels.

The beauty of paid for digital advertising is that you can usually set a monthly budget, which is capped. Therefore, you are assured you will not overspend. It is however possible to increase budget caps as and when, to coincide with a sale season, for example.

Types of Paid Marketing

Pay Per Click (PPC) Advertising

Pay per click advertising, also known as PPC, consists of advertisements that appear in search engines. In essence, it is paid search advertising. The adverts will relate directly to the search term used to generate results. If the advertisement is clicked on, you will pay for that click. Essentially you are paying for the privilege of having traffic driven to your website. If no one clicks on the ad, then you do not pay.

Pay per click advertising is ultimately a bidding platform. A maximum bid per search term is defined. If the search term is popular you will find that you will need to set a high bidding limit, so that your advert ranks well in the search engine results. Similarly, if the search term is unpopular, then a lower bidding limit will apply.

Pay Per Click (PPC) Advertising

Pay per click advertising, also known as PPC, consists of advertisements that appear in search engines. In essence, it is paid search advertising. The adverts will relate directly to the search term used to generate results. If the advertisement is clicked on, you will pay for that click. Essentially you are paying for the privilege of having traffic driven to your website. If no one clicks on the ad, then you do not pay.

Pay per click advertising is ultimately a bidding platform. A maximum bid per search term is defined. If the search term is popular you will find that you will need to set a high bidding limit, so that your advert ranks well in the search engine results. Similarly, if the search term is unpopular, then a lower bidding limit will apply.

Search Engine Optimisation

Also known as SEO, search engine optimisation involves a multitude techniques which improve your websites chance of ranking well within search engines.

There are two types of search engine optimisation; onsite SEO and offsite SEO. Onsite SEO relates to the integral elements within your website that improve the chances of search engines ranking your site. Offsite SEO relates to external factors that affect your website’s chances to perform well within search engines. Well managed SEO is the holy grail of online marketing, without it, your website will have little if any, chance of success.

Digital Display Advertising

Digital display advertising consists of advertising on various websites. Popular digital advertising formats include banners, skyscrapers and MPUs (mid page units), pop-up adverts, page wraps and so on. It is possible to target these adverts through geo-targeting, search re-targeting, keyword targeting and contextual targeting. This type of advertising is excellent for raising brand awareness and it is also great for driving traffic to your website.

Digital Display Advertising

Digital display advertising consists of advertising on various websites. Popular digital advertising formats include banners, skyscrapers and MPUs (mid page units), pop-up adverts, page wraps and so on. It is possible to target these adverts through geo-targeting, search re-targeting, keyword targeting and contextual targeting. This type of advertising is excellent for raising brand awareness and it is also great for driving traffic to your website.

Social Media Advertising

Social media platforms allow various formats of advertising so businesses and organisations can promote themselves. This kind of advertising is perfect for honing in on your desired audience. In addition, it is highly cost-effective. If performed well it can command a high return on investment. Social media adverts include static adverts, carousel adverts, and also videos. It is possible to set capped budgets so you do not overspend. Social media advertising is highly diverse and brilliant for directly targeting your audience, while raising brand awareness.

Email Marketing

A highly popular format of marketing, email marketing consists of sending emails out to a list of contacts. The best way to compile a list is to ask people to subscribe to a newsletter through your website. Email marketing can be successful, however it can also be hit and miss. This is because people tend to receive a lot of junk mail, so you may need to send a lot of emails out to get a return.

Email Marketing

A highly popular format of marketing, email marketing consists of sending emails out to a list of contacts. The best way to compile a list is to ask people to subscribe to a newsletter through your website. Email marketing can be successful, however it can also be hit and miss. This is because people tend to receive a lot of junk mail, so you may need to send a lot of emails out to get a return.

Need Digital Marketing Help?

Talk to the experts at Search4Local. Our friendly consultants will visit you in person to discuss your needs and offer sound advice on the best digital marketing solution for your business. Contact us today, for a free no obligation consultation on 01392 409159.